CHRISTUS Health System Profile
Replacing a printed organizational profile with a digital one that stays accurate, consistent, and on-brand.
- Client
- CHRISTUS Health (faith-based, not-for-profit health system)
- Role
- Lead UI Designer
- Timeline
- 6 weeks
- Services
- UI Design, Information Architecture, Interactive Design
Work completed as UI Designer at CHRISTUS Health.
Overview
Overview
The System Profile brings CHRISTUS Health's statistics, locations, mission, and values into one place. It's a go-to resource for marketing materials and business directories, helping every team present the organization consistently and accurately.
The Challenge
The Challenge
The printed profile was costly and slow to update. Every change meant a reprint, outdated versions kept circulating, and there was no way to know how the profile was being used. For the marketing team, keeping information consistent across the organization was a constant fight.
"One source of truth, always current, always on-brand."
The Approach
The Approach
- 01
Understand the User
A persona built around a senior marketing designer who needs accurate, on-brand information fast.
- 02
Map the Experience
A user flow organized around how people actually look for information.
- 03
Design Within the Brand
Built on the CHRISTUS type system and color palette so every screen stays on-brand.
The Solution
The Solution
Key screens include an interactive mission and values infographic, a statistics and sponsors page, and an interactive directory of every CHRISTUS ministry by location.
The Outcome
The Outcome
Moving to a digital profile means updates happen instantly at no extra cost, everyone works from the same current version, printing and distribution costs drop, and the team can finally measure engagement.
Next Project
MyCHRISTUS Connect →